What Is a Keyword Tool?

IBTC
IBTC

Introduction:JAAXY 1

A keyword tool is the best way to make sure that you have the most effective keywords for your search engine optimization campaign. While there are many different types of keyword tools, all of them have essentially the same purpose: they take a main keyword and analyze it for its competition and search volume. They may also suggest alternative or additional keywords. They are the best way to perform keyword research, especially if you need to find new keywords that have less competition or a higher search volume.

Analyze Keywords

Wealth Affiliate will get you started right in marketing on the Internet.
Wealth Affiliate will get you started right in marketing on the Internet.

You probably already have at least one keyword that you think would be useful for your website. This is usually a one or two word phrase that related generally to your website’s purpose or “niche.” The problem with generalized keywords, however, is that they are likely to have a lot of competition in both pay-per-click listings and organic search.

A keyword tool will look at your keyword and analyze it, providing detailed information that you can use to determine how effective that keyword would be if it was to become the foundation of your search engine optimization or pay-per-click campaign.

Suggest Other/Alternative Keywords

One of the best benefits of using a keyword tool is finding other keywords that might be more applicable or less competitive. The ideal keyword is going to have low competition and high search volume, and this will generally be a keyword that few of your competitors are using in the SEO campaigns. Finding this keyword is the best way to implement a campaign that will lift you quickly through the search results, to the first page of Google.

Improves Your SEO

The right keywords and keyword tool can make all the difference when it comes to your search engine optimization campaign. A keyword tool can analyze the keywords you are using in your current campaign to make sure they are the best keywords for you to be using. You can’t always control how well your keywords perform, but you can find a way to make them as effective as possible. There’s no better way to make sure you have a great campaign than to use a keyword tool to analyze your words.

In short, a keyword tool is how businesses find the keywords that will put their websites in front of interested consumers. You can make 30 free keyword searches on JAXXY, the affiliate marketer’s keyword tool which, of course, works for all other keyword searches. John


Do I Need to Do Keyword Research for PPC Campaigns?

My Home Page at WAU. John
My Home Page at WAU. John

Introduction:

One of the most common questions internet marketers hear is, “Why do I need to do keyword research?”

This is often followed by, “Do I need keyword research for PPC campaigns?”

Though the foundation of PPC and SEO is exactly the same, most people assume that they can pick any old keyword for their pay-per-click campaigns and that it will work perfectly well. The truth is, however, that keyword research is probably far more important for PPC campaigns than it is for search engine optimization—which makes it very important, considering how important it is for SEO.

Keywords Dictate Your Entire PPC Campaign

Your PPC campaign is completely controlled by what keywords you choose. They will decide how many clicks you get, what you pay for your campaign, and the quality of traffic that you receive. Consider the following scenarios:

You pick the most obvious keyword –

Picking your industry or your niche as your keyword seems like a good option, right? You’re going to get lots of targeted traffic from that keyword—considering you can actually afford to ever show up in the paid search for that keyword. In order to get the position you want, you’re going to have to pay through the nose for those clicks.

You pick a keyword at random –

Some use the strategy of picking a very random (truly random—meaning that it has nothing to do with your industry or niche) in the hopes that they can get lots of traffic by showing up at the top of search results that don’t have very much competition. Not only do most search engines punish this behavior, you’re unlikely to get clicks since neither your ad nor your website has anything to do with what the user is searching for.

You pick a high-quality, relevant, low-competition keyword –

This is the sweet spot. You are able to get to the top of the paid search box easily because there are few other website vying for the same slot. Your ad is tailored to the keyword, so when people search for that term, your advert is enticing and gets clicks.

Conclusion: 

Keyword research is the only way to find the keyword in the third scenario without having to go through months or even years of trial and error with the wrong keywords.

Take a 30 keyword searches Free on JAAXY, the affiliate marketers keyword tool:


How to Pick a Seed Keyword for Use in Keyword Tools

Wealth Affiliate will get you started right in marketing on the Internet.
Wealth Affiliate will get you started right in marketing on the Internet.

Picking the right seed keyword can make all the difference when it comes to using keyword research tools. Your results will only be as good as your seed keywords, so finding the right one is essential to getting the keywords that will work best for your search engine optimization or pay-per-click campaigns.

Here are some tips for finding the right keywords for your business or informational website.

Make a list of relevant topics.

Take some time to sit down and make a list of words that you would search if you were looking for businesses or websites like yours. This doesn’t have to be difficult, this is just the start. Pull out a pad of pen and a paper and just brainstorm. Start with the most relevant word (like the industry or niche that your website falls into). If you are failing to come up with different topics, just think about what your website is for and how you want people to find it.

Free associate.

Once you have a few words, just start free associating. Coming up with a list of words or concepts that directly relate but are not exactly the same is the best way to get a keyword research tool to give you a wide variety of keywords to choose from (which is what you want with both a SEO and PPC campaign).

Involve your friends, family, or employees.

Send an email out to your friends, family, or employees and ask them to email you back with the first word or short phrase that comes to mind when they think about your business or website. This is a great way to get words or phrases that you might never have thought of.

Read through all of your words and pick five or six that seem the most relevant.

You don’t want to approach the keyword tool with a hundred different seed keywords. It will be suing these keywords to generate suggestions, so you want a few, basic concepts that the tool can use to bring you lots of different suggestions that are relevant to your business. Don’t pick five that all have the same root word, i.e. don’t choose, “blogging,” “blogging for money,” and “blogging for fun.” Choose synonyms and analogous words, instead.


How Not to Do Affiliate Marketing

jackassAffiliate marketing is a great way to make money with a popular website or blog, without having to slap advertisements all over your website. The problem is, however, that so many people go about affiliate marketing the wrong way.

Here are five biggest mistakes you should avoid making in affiliate marketing:

You’re not talking about the product, you’re just trying to sell it.

Isn’t the entire point of affiliate marketing to try to get someone to click on a link and buy a product? Yes. But selling that product is the sales page’s responsibility, not yours. Your job is to talk about the product or service and explain how it can help the reader. This is far more likely to get someone to click through and buy than if you just tell them to buy it.

Don’t join every single affiliate program.

Why? Because you don’t have time or space on your blog or website to handle that much selling. You need to pick the ones that are offering products or services that are actually relevant to your readers, not just the ones that promise to make you money.

You don’t test the offer or product before writing about it.

You don’t necessarily have to test every single product that you affiliate market for. You should, however, test the offers. If the offer is going to end up spamming your readers or commit some other deadly inbox sin, you’ll lose your audience’s trust if you point them in that direction.

You haven’t been tracking your page traffic.

Tracking your page traffic is the only way to know if you’re reaching the right people, how effective your content is, and whether or not the people who click through on your ads are actually taking the time to purchase or use the product or offer you marketed to them. Sure, you may be getting paid, but you could be getting paid a lot more if you were tracking and analyzing that data.

Not using the right keywords.JAAXY 1

Not using the right keywords to bring targeted traffic to your webpage is one of the biggest mistakes you can make. Using a generic, but applicable keyword will bring you generic, uninterested traffic. Using a specific, targeted keyword will bring you targeted traffic. Use a keyword tool to find relevant keywords.


John

Does Content Marketing Work?

Content Marketing Introduction


Content marketing is a favorite of affiliates, professional digital marketing companies, and marketing newbies alike. It’s easy to do, and it’s touted as being an effective way to reach out to people who are actually looking for the information that you have. That said, does it even work? A recent study published in Forbes suggests that it doesn’t work—unless done the right way. What’s the right way to do content marketing? Here are some tips:

Pick the right keywords.JAAXY 1

This is where a keyword tool should come in handy. If you’re not using the right keywords in your content, your content marketing is simply not going to work. If you are using the right keywords, however, you’re going to see a boost in your page traffic and, if you’re selling something, in your sales. A keyword tool can take a basic keyword and show you other keywords that you can use that might have better search volumes or lower competition.

Make sure your content is actually useful.

If your content isn’t useful, of course it’s not going to work. The theory behind content marketing is that internet surfers use search engines to look for information and that if you provide that information, they will be able to find you and the usefulness of the content will endear them to your brand. For that to work, you have to have content that is actually useful. This means it is well-written and contains information that your readers want to know.

You have to market that content.

It isn’t enough just to post something on your website and hope that people will find it. You have to get the word out about your content, either by Tweeting about it, posting about it on Facebook, or contacting big-name bloggers to write about your post or website.

Make sure your content is tailored to your niche.

You might be able to write a fascinating article about raising German shepherd puppies, but if that isn’t the main point of your website and has nothing to do with your business, your audience won’t care about it. It will either bring people to your website that won’t care about your brand or it will drive people away from your brand because you appear inconsistent and therefore not worthy of trust.

Summary:

Make sure your content is useful to those in your niche market. Use social media and other means to let readers know about it. Make sure that the content is not just useful but specific to your niche market.

John

Best Ways to Make Money from Home

Thinking Outside the box
Thinking Outside the box

Some Ways to Make Money from Home

As children, we’re conditioned to believe that the only way you can make money is to get a “real” job that takes you out of the home. This is because, in reality, this was the only way that our parents and grandparents could make money. The world has changed since the proliferation of the internet, and you can now make plenty of money from the comfort of your own home, if you only know how. Here are some of the best ways to make money from home:

Stop Using Google

There are search engines that will provide you with the same results that you get on Google, but they will actually pay you for searching. Why? Because they get paid for getting websites in front of people and for collecting data on what people are searching. When you search, they get paid, so they pay you.

Take online surveys

Most people assume websites like these are scams. Why? Because it feels like a scam when you hear that all you have to do is answer a few surveys a day to get paid. However, these companies pay their survey takers because, again, they get paid to collect information about consumers. You’re a consumer—why not give your opinion and get paid?

Sell your old clothes

Yes, it’s great to give to charity, but if you’re looking for a couple extra bucks, you can make them by selling your old clothes online. If they’re still in good condition, all you have to do is post pictures with the brand, size, and condition information and then ship them off when someone buys.

Transcribe audio

Becoming a transcriptionist doesn’t mean years of training—you can transcribe right now. Just find a company that hires people to transcribe at a cut rate; you usually get to pick your own hours and choose how much you make each month.

Become an affiliate marketer

If you like helping people find products and services that improve their lives, you can do this from the comfort of your own home and actually make money doing it. You’ll need a good keyword research tool on your side to help bring people to your website and some writing skills to keep them there, but if you’ve got those two things, you can find plenty success.

Sell Antiques and Stuff You Make

My Granddaughters sell baby hats to support their husbands while they are in school.
My Granddaughters sell baby hats to support their husbands while they are in school.

You can sell used books on Amazon.com, Alibris.com and ABCbooks.com You can sell antiques and stuff you make on Etsy.com or eBay.com, etc. My granddaughters make big money with their baby hats. It’s easy to start and you can do it.

John

PS: There are may ways to make money from home but work one at a time until you get it going. Wealthy Affiliate had a free membership to help you learn the ropes.

How Keyword Research Improves Your SEO

Introduction:

Wealth Affiliate will get you started right in marketing on the Internet.
Wealth Affiliate will get you started right in marketing on the Internet.

If you haven’t done keyword research at all or haven’t done keyword research recently, your SEO campaign probably isn’t reaching its full potential. No matter how awesome your website is or how informative your content is, if you don’t have the right keywords, you’re not going to be reaching the right readers, and that means you might as well not even have a website or any content. Keyword research is integral to a robust search engine optimization campaign. Here are a few of the reasons why:

Keyword Research Ensures Your Website Actually Shows Up in Search Results

Use the wrong keywords, and your SEO campaign will have so much competition that is has no chance of showing up anywhere near the top of the search results. You might end up on page three or four, but if you really want significant traffic, you need to be on page one or two. In fact, 98% of searchers won’t click behind the first page of Google. If you want to be truly visible, that’s where you want to be. Keyword tools make it possible for you to find keywords that would actually allow you to do this.

Keyword Research Helps You Reach the Right Audience

If you use the wrong keywords, you will not be reaching the right audience. Why? Because the people that you really want to find your content won’t be able to find it and those that do find it won’t be interested in it. When you properly research your keywords, you can reach out to the audience that is actually going to be interested in what you have to say, instead of wasting your time and budget trying to reach people that do not want to read your content.

Keyword Research Improves Your Content

How can finding the right keywords improve your content? One of the biggest benefits of using a keyword tool is finding suggestion for new keywords, and therefore new topics, that you might never have considered writing about before. The right tool will be able to tell you want people are looking for. This can help you produce better content that reaches out to your audience to provide them with information they actually want to know. It really is as simple as that!

John


What Makes a Good Keyword?

JAAXY 1Introduction:

A good keyword has essentially three components. It has:

Relevancy
High search volume
Low competition

Each of these components breaks down into a number of different sections. Understanding what makes a good keyword can mean the difference between a successful website that reaches your target audience and just another dead website that has no relevant visitors.

Relevancy

Is your keyword targeted? Or is it too broad? Is it actually related to the topic of your website, or is it just a high search volume keyword? You do not want your keywords to be too broad. Finding targeted keywords means finding keywords that people who are actually looking for your website will search.

It’s the difference between “shoes,” and “black leather combat boots.” If what you sell are black leather combat boots, but you’re using the keyword “shoes,” you’ll find some people who are interested in your product, yes—you’ll find many more if you used “black leather combat boots,” however.

High Search Volume

This simply means that the keyword is likely to be searched. Many keyword research tools will provide you with this information because they know that the right keyword is on that gets plenty of traffic. You might have a really good idea for a keyword, but if no one is actually ever looking for that keyword, no matter how great your content is, no one will ever find it. The higher the search volume on a keyword, the better.

Low Competition

Picking a keyword that has low competition, in addition to relevancy and high search volume, means that you will not have to work very hard in order to get your website to the top of the search results. Keywords with a lot of competition are difficult to top, while those that your competitors have ignored, but which are still being searched by your target audience, will send plenty of traffic your way.

Which Is Most Important?

None of these three components is most important—they are all equally important. A good keyword is one that has all three of these aspects. It may be impossible to find a keyword that has very high search volume and very low competition, but one that has a good compromise between these two aspects is still great, as long as the keyword is still highly relevant.

John


How to Find Keywords No One Else Is Using

Looking for a NIche
Looking for a NIche

The problem with keyword research is that it can sometimes only show you keywords that everyone else is using. If this is the case, you may not be using the right seed keywords or you may not be looking in the right places. If you want to find keywords that have very low competition but still have high search volume, here’s how:

Start With the Right Keyword Research Tool

If you’re not using the right keyword research tool, it’s going to be impossible to find keywords that no one else is using. If you were just to sit down and brainstorm keywords, you probably wouldn’t be able to come up with original keywords or you wouldn’t be able to come up with keywords that people are actually searching for. Finding the right tool that gives you suggestions and stats about those keyword suggestions. I suggest JAAXY for affiliate marketers.

Look for Long Tail Keywords

Long tail keywords are keywords that are longer than a few words. In general, they are a full phrase like “how to find good keywords,” or “best black shoes for weddings.” As searches have become far more conversation and far less structured, using keywords like these are far more effective than just using the standard one or two word phrases. People are searching for them, but your competitors probably aren’t using these keywords.

Look for LSI Keywords

LSI stands for latent semantic indexing. In general, these keywords are synonyms and context clues that Google and other search engines can use to determine the topic of your content. For a very simplified example, consider this situation: you have a website about different types of sandwiches. Google uses clues like “ham sandwiches,” “roast beef sandwiches,” and even words like “mustard,” and “mayonnaise,” in order to determine that you are talking about the food and not the Earl of Sandwich. Using extended keywords and long tail keywords that include this kind of LSI information can make you much more successful in the search results.

Research Your Niche

If you’re still having trouble finding keywords that have high search volume but low competition, you might want to start researching your own niche. Reddit is a great place to find thousands of topic suggestions under just about every heading. Search for businesses like yours on social media and see what people are saying about them. Look for words and phrases that come up a lot and test those in your keyword tool.

John


I Just Started My Ninth Year at Wealthy Affiliate University

Note: The FTC wants you to know that links from this article may lead to a purchase that will pay me a small commission. If you do join WAU, I will be grateful.
John T. Jones, Ph.D.
John T. Jones, Ph.D.

I’m 83 years old but I’m still bucking the odds. I just enrolled for another year at Wealthy Affiliate University. This will be my ninth year. Sooner or later I’ve got to get out of this business of trying to make a buck on the Internet, but for now I am staying.

I still have about a dozen active sites. I have been cutting back the number of sites dramatically. I host them at Wealthy Affiliate where I’m allowed to have 30 sites on their server. Their hosting service has been very good over the years. It is one reason that I stick around at WAU.

Ivana is one who learned how to make money on the Internet at WAU. There are many others, some very wealthy.
Ivana is one who learned how to make money on the Internet at WAU. There are many others, some very wealthy.

Wealthy affiliate is a community of people of common interest. It’s like being part of a society for stamp collectors. Wealthy affiliate is a community of people who want to earn money on the Internet. Since wealthy affiliate is the premier training site in the world and far surpasses any university course of study that you could take on the subject of making money on the Internet, and far less cost, many folks have been there for a number of years.

Personally, I think those who join Wealthy Affiliate should enroll for one year. The reason is that the cost is greatly reduced and a full commitment is made to setting up websites and getting income. Any half hazard approach will fail.

It cost nothing to start that wealthy affiliate because they have a lifetime free membership which will allow you to create two websites on on their server to get you going. Which can see daylight, you can sign up for the premium membership which has many advantages over the free membership.

The cost of a premium membership is $47 per month. That is pretty stiff for most people even though it is much less that a college course at your local junior college. That is why I say to pay annually to reduce the cost dramatically. When you join wealthy affiliate as a premium member, your cost will never go up. I am still paying what I paid over eight years ago.

WAU will train you to market globally. There is a lot to  learn and that take time.
WAU will train you to market globally. There is a lot to learn and that take time.

Wealthy Affiliate offers many courses of study. Premium members also enjoy tutorials on many subjects, some created by members such as me. I have always been one of the top trainers at Wealthy Affiliate University. I’m getting a bit old for that now, but I still put up a tutorial now  and then.

One of the most important things about affiliate marketing is that you need answers to questions. You can get answers almost instantly at Wealthy Affiliate because they have a chat room that is always open. You can also post questions for members to answer and you will get a response quickly. If all else fails, you can always ask one of the owners, Kyle or Carson.

One advantages of marketing on the Internet is that you can work at home in your underware.
One advantages of marketing on the Internet is that you can work at home in your underware.

One tremendous advantage of wealthy affiliate is that Kyle and Carson worked their way through college by affiliate marketing. Unlike a college professor that is trying to teach you how to do this, they have the experience that is needed to lead you in the right tracks. And they are always up to date and know directly what is going on with the Internet.

You need to realize that affiliate marketers are not liked by the search engines. They will do everything they can to stop content appearing on the Internet that is not related to what people are looking for on the Internet. Wealthy Affiliate will tell you how to create relevant content that is useful to readers on the Internet but that also helps them to solve a specific problem. Then the search engines will love you.

To make money on the Internet, you need to generate traffic to your sites. There are a number of ways to do this and you will learn them at WAU.
To make money on the Internet, you need to generate traffic to your sites. There are a number of ways to do this and you will learn them at WAU.

That is really. The secret to making money on the Internet. You need to be helping people solve a particular problem. Of course you need traffic on your websites to earn money. How to generate traffic will be an important part of your training.

Affiliate marketing is not a get-rich-quick scheme. You need to learn the basics. That takes time. I will probably take you several months, even a year, to start making income. But that income from free you from financial burdens and improve your lifestyle. That is why Wealthy Affiliate is a good investment for your future.

Guru
Stay away from the gurus who offer you get-rich-schemes that do not work. They know how to make money. That is how they rip you off! John

How much longer will I stay at wealthy affiliate? I’m too old to say. But I plan to be here for this next year. If I’m still kicking in 2016 and able to punch a keyboard or dictate into my computer as I’m doing now, I will shoot for 10 years.

That is called career planning. LOL

John

P.S. I’m tjbooks at WAU. Say, Hello!, when you get over there. John

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