Your Internet Business Can Flop Before You Get Started

disappointedWhy Businesses Fail

Businesses fail all the time. Would you like to read a good article on this point from Forbes magazine? Click Here! http://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons-8-out-of-10-businesses-fail/

Eight out of 10 businesses fail within 18 months. The main reason is often given as lack of finance. Actually, businesses reach that point before that point in time arrives.

Back In Iowa

Years ago in Iowa, I was designing and building a furnace for two men who had an SBA guaranteed loan to build a ceramic detailing company. Their business model was simply to purchase blank dinnerware plates, place a decal on them, and sell them.

They had been in this business for a long time. But they had other factories decal the plates for them. These companies were purchasing blanks and placing the decals as ordered. The two new businessmen decided they would cut out that process. They would buy the blanks themselves, make their own decals, place the decals on plate blanks, fire them in my furnace and then ship them to their customers.

They told me after they failed that the only thing that worked for them was the furnace that I designed, installed and show them how to operate. The reasons they failed were not the major reasons for new start-ups failing (read the article).

Here is why they failed:

1. They blew a good portion of their money on things that had nothing to do with the business.

2. They didn’t understand the manufacturing side of their business.

3. They didn’t understand that new employees had to be trained, and it goes without saying, that they didn’t know how to train them. They were impatient and callous and new employees walked out the door as fast as they came in.

4. The selling function that they did so well in the past was neglected because of their panic while trying to start their new manufacturing operation.

5. They gave up before they really got started.

What Could Have Saved Them

The solution to their problem was really simple. Only thing they had to do was to hire an experienced manager of a decal operation. If  hey have done that and stuck to sales promotion, at least to start, they would have been very successful. But they felt this business was going to start itself and that they could sit back and live a life of leisure.

Unfortunately, they started living that life of leisure to soon.

Requirements for Business Success on the Internet

You will not succeed in this business unless you:

A. Choose a profitable niche market where there is competition but not so much that you can’t succeed. Don’t go into competition with General Motors nor your local hardware store.

B. Work your niche from within, communicate with your potential customers and discover their wants and needs. Then supply those needs and wants.

C. Become an expert in your field and share important knowledge with your potential customers. Stay in contact with your customers continually to determine changes in the market. Remember that Internet customers can not kick the tires and feel how smooth that jacket is. You have to tell them all the details and show them many pics or videos so they can see the product from all angles. You need to tell them that you use what you promote.

D. Attract potential buyers to your store (website), make them feel comfortable and welcome when they get there, provide them valuable information. Use traffic generating methods to entice Internet searchers to come to your website.

E. Remember that you are in business, that you should have a business plan (SBA.gov), and that you communicate with the business community.

John

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John T. Jones, Ph.D. is a retired engineering professor and executive from a Fortune 500 Company who has been in Internet Marketing for many years. He lives in Buhl, Idaho.

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Lazy Ass Stoner Affiliate Program

IBTC 23I saw this guy on YouTube who calls himself the Lazy Ass Stoner. His name is Jay. He swears like a stevedore and concentrates on small sites.

This Jay even show one of his sites and explains why he decided to build it and what he put on it.

Jay plays hard on keywords and SEO. He likes to build a site with good keyword activity, not too much competition, adding just a half dozen pages. He has many sites as do all such affiliate marketers.

Crazy Jay
Crazy Jay

Jay has a course he sales to folks interested in getting in the market. To me, he is an interesting bloke so I decided to tell you about him.

If you can stand a bit of his vulgarity and irreverence, you might enjoy and learn a thing or two fro m his Video. CLICK HERE TO WATCH VIDEO!

John

 

 

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John T. Jones, Ph.D. is a retired engineering professor and executive from a Fortune 500 Company who has been in Internet Marketing for many years. He lives in Buhl, Idaho.

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WordPress Tutorials for Beginners

new memberWordPress Video Tutorials for Beginners

When I switch some years back from using pure HTML to WordPress, I had quite a few questions. I had several ways to find an answer to a question. I could simply ask someone or I could post a question on a search engine. I also could go to YouTube to find a video. I could buy a book on WordPress.

Come to think of it, I still use those methods. Here are some questions that come up:

1. What is WordPress?

WordPress was released in 2003 and is a free logging tool and content manager that does not require the user to know HTML. WordPress is the most popular system used on the web. For more details go to: http://en.wikipedia.org/wiki/WordPress

2. How do I install WordPress on my site?

Your hosting company will provide WordPress for your sites. They will give you simple instructions to follow. If you have to install it yourself, the WordPress site will show you how to do it.

Here is a video if you must load WordPress manually:

3. What is a WordPress theme?

The WordPress theme is a template for your website with adjustable headings, menus and other features. The video will give you a better idea.

4. How do I install a theme?

WordPress has a large number of themes for you to choose from. My friend will tell you how in this video:

5. How do I configure the heading of a theme?

The header is what you see at the top of a webpage. There may be a banner, image and/or logo. Each them is configured differently buy you will get the idea from the video.

6. How do I configure the menus of a theme?

Most themes are similar in the configuration of menus. You go to Appearances and then to Menus. Now follow the video:

7. What is a widget and how do I configure widgets?

Widgets are like menu items. However, they are little snips of information that you can place inside bars and such. To do this you go to Appearances and then to Widgets. Now you will see widgets along the left column that you can move to a particular area of your website. You can also create a widget very easily in your editor. Just use the text area for a post or for a page, but do not enter a title or such. Just create a widget with text and pics as you like. Now click on HTML or text (not visual) and copy or cut the code. Now go to the widget section, click on Text, and move it to your widget location. Now name your widget and place your content in the description box. Now follow the video for more information:

8. What is a page and how do I create one?

Pages contain the major content of a website. A rule of thumb is that pages should be at least 2500 words or as long as needed to convey the information that your site visitors are looking for. It is easy to add a page. Just go to Pages and select New Page. You can add your information in Visual or Text (HTML) mode. It is much like a word processor.

9. What is a post and how do I create one?

The post is created the same way as a page is created. Posts are of immediate value and provide newer insights into your niche to inform your readers. See the above video if you still have questions.

10. How do I put pictures on a page or post?

When you create a page or post, menu bar will allow you to add pictures or other images. Just make sure you have the rights to the image. You may want to edit your image before you put it on the document. The WordPress will let you place the document and size it and add a caption to it. You can also add a description. Add your own images if you can.

11. How do I put a video on the page or post?

I use a plug-in to place videos, but WordPress has a build in way to place a video. If you copy the video from YouTube, go to Share, it may be an icon that looks like a motor governor or two small spheres together in a V like to cherries picked from your tree. Right-click on on the share icon to copy the embed code. If it says Share, when you click on it some code will come up. Click on Embed and paste it into your document but only after you have clicked on the Text or HTML mode.

12. What is a plug-in?

WordPress is open to the public and anyone can add a plug-in to amend the functions of WordPress. Plug-ins add certain features to WordPress. The video shows 10 plug-ins that you should have, according to your objectives, on your site. A number of plug-ins are are installed on WordPress when you get it. All you have to do is activate them. I have a number of plug-ins that duplicate WordPress functions. You need to decide what is important to you.

13. How do I add a table to my page or post?

There is a table function in your page editor. I use the TablePress plug-in because it seems to suit me. If you want to change the width of a column, just google it and you will get the needed code.

14. Is there an easier way than WordPress?

Yes. My son uses Shopify.com because he is too busy to mess with site building. He went from HTML, WordPress and then the “work was done” sites like Shopify.com. I used one of these sites years ago when I needed a ready make e-commerce store. I think it was Bishosting.com.

SFC John T. Jones, Korea 1951
SFC John T. Jones, Korea 1951

John

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John T. Jones, Ph.D. is a retired engineering professor and executive from a Fortune 500 Company who has been in Internet Marketing for many years. He lives in Buhl, Idaho.

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Tip of the Week: When Is Easter in 2015?

Easter 2Easter in 2015?

Here it is the last week in December and I am asking, “ When is Easter in 2015?”

I am trying to make a statement. The statement is this: Are you ready for 2015?

(Easter comes on Sunday, April 5, 2015.)

Easter 1If you are an Internet marketer, you will want to know when Easter is if you focus on that market. My granddaughters are trying frantically to get ready for that market now. They have to think ahead to predict the market for the products they make and sell. They know that they will have at least twice as many sales as they did last year. But how many more? They have to plan ahead.

If you don’t service that market, then you don’t really care which day Easter falls on.

calenderBut you do have a market, Right?

If so, is it really the same all year long? Does it die in the summer time? Do you need to plug something into that gap?

Plan you sales year now. You will be glad you did.

John

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John T. Jones, Ph.D. is a retired engineering professor and executive from a Fortune 500 Company who has been in Internet Marketing for many years. He lives in Buhl, Idaho.

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Internet Business Tool Center Tool of the Week: Outgoing Links

traffic 4Tool of the Week: Outgoing Links

When you place important information on your website, post or pages, the search engines expects that you will link to other important information on the web. Your page rankings can be lower if you fail to link off your site. However, you do not want to link directly to a competitor. It is best to link to information sites that have useful unbiased information.

Where to link to (thanks to http://www.shoutmeloud.com/seo-benefits-and-tips-for-outbound-links.html) :

• Links to pages which actually add value and cover the topic really well.
• Link to blogs having good PR or Successful blogs.
• Link to the bloggers in your networks or same niche, this will help you to create community with fellow bloggers.

Read the reference article for a more comprehensive discussion on outbound linking.

John


admin

John T. Jones, Ph.D. is a retired engineering professor and executive from a Fortune 500 Company who has been in Internet Marketing for many years. He lives in Buhl, Idaho.

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Tool of the Week: JAAXY Keyword Tool Again

SFC John T. Jones, Korea 1951
SFC John T. Jones, Korea 1951
John T. Jones, Ph.D.
John T. Jones, Ph.D.

Why I Promote JAAXY

One of the reasons that I promote JAAXY is the same reason I promote many other things, to gain a small commission. But that is not the main reason I promote JAAXY. I promote JAAXY because it is the premier keyword tool for affiliate marketers.

I have many friends that are affiliate marketers and I know that JAAXY will help them achieve higher page rankings by the search engines.

JAAXY Gives Accurate Information

JAAXY gives accurate information, more accurate than some other keyword tools.

JAAXY Suggests Affiliate Programs

It will help you to find affiliate programs that you can use to earn income. And it will lead you to a search that is both effective in increasing traffic to your site and in increasing your income.

Get 30 Free Keyword Searches

When you go to JAAXY, you can receive 30 FREE keyword searches. That will show you the power of this affiliate marketing keyword tool.

JAAXY was developed by Wealthy Affiliate University, the premier affiliate marketing website on the Internet. The owners of Wealthy Affiliate, Kyle and Carson, are very experienced Internet marketers. They developed this tool for their own needs as well as the needs of WA members.

John

Give it a try right now!


P.S. As a member of JAAXY, you automatically join their affiliate program. Commissions will easily pay for your membership if you work as an affiliate.

admin

John T. Jones, Ph.D. is a retired engineering professor and executive from a Fortune 500 Company who has been in Internet Marketing for many years. He lives in Buhl, Idaho.

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Nobody Is Buying The Stuff I Promote! Why?

Market 1Why That Guy Didn’t Buy!

He may be buying the products, just not from you. This assumes you have adequate traffic to your site but your site is not effective in converting prospective buyers to customers. Here are some reasons:

1. They don’t know you from Adam.

You need to establish yourself first as an expert in the area that you are promoting.

2. You’re presenting your stuff to the wrong market.

You need to narrow down your target to people who want what you have to buy, need what you have to buy, have money jingling in their pockets.

3. You do not give your reader enough information.

If you’re in a grocery store, you can pick up a frying pan and look at its construction carefully and decide if you want it or not. In Internet marketing, you must be the eyes and hands of the reader. You must give him the details of the product that he needs.

4. You do not use expert photographs of the product and you fail to to link to the pictures.

You need images from different angles so that the potential buyer can see exactly what he is getting.

5. The product simply does not meet the needs of your reader.

You somehow convinced him that the product was not for him. It looks too flimsy. It is the wrong color. It is ugly. It probably won’t work. It is your job as a promoter to overcome these objections before hand.

6. You give your reader no way to contact you with questions.

I have an Etsy store. It is set up so customers can ask me questions and they do. They cannot contact you, the questions are not answered. You will not get the sale.

7. You do not give your customer a choice between product.

You do not rate your products against other products. Your customer leaves the store.

8. You have forgotten that people are selfish.

You forgot to appeal to that selfishness, that self-aggrandizement, how much better they will feel or look, etc.

9. You forgot that people have emotions that drive them to action.

You didn’t tell them to hurry or they might miss out. You didn’t tell them the product is new and one-of-a-kind and will give them an advantage over others.

10. You didn’t ask for the sale.

You must do that!

Tell us what you know and have learned about this subject. This is just a start.

John

John T. Jones, Ph.D.

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John T. Jones, Ph.D. is a retired engineering professor and executive from a Fortune 500 Company who has been in Internet Marketing for many years. He lives in Buhl, Idaho.

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Thought for the Day: Aesop

Aesop (maybe)
Aesop (maybe)

He that always gives way to others will end in having no principles of his own. Aesop

Affairs are easier of entrance than of exit; and it is but common prudence to see our way out before we venture in. Aesop

A 1A liar will not be believed, even when he speaks the truth. Aesop

Aesop: (620–564 BC) was an Ancient Greek fabulist or story teller credited with a number of fables now collectively known as Aesop’s Fables. No writings remain, just retold tales.

John

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John T. Jones, Ph.D. is a retired engineering professor and executive from a Fortune 500 Company who has been in Internet Marketing for many years. He lives in Buhl, Idaho.

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