Category Archives: Business Practices

Can Reading Books Change Your Life?

Kimanzi Constable

KIMANZI CONSTABLE

Books have been influencing the lives of millions for centuries. That is why there are so many Bibles in hotel rooms. Here are some modern day books that could help you change your thinking and your life.

KIMANZI CONSTABLE says in https://www.entrepreneur.com/article/249436 that you can. He names six (6) such books. The books are:

1. Adventures for Your Soul: 21 Ways to Transform Your Habits and Reach Your Full Potential.

2. Joe Pardo’s 31 Life-Changing Concepts.

3. Small Business Big Money Online.

4. The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup.

5. The Successful Thinker.

6. Hangouts Marketing Mastery: Your Platform to Enhance Visibility, Attract Ideal Clients, and Increase Revenue.

Kim Lachance Shandrow

Kim Lachance Shandrow

Kim Lachance Shandrow

(Now, that is one impressive name!)

She says these are seven (7) books that Bill Gates wants us to read this summer:  https://www.entrepreneur.com/article/246961

Note that Mr. Gates has broader interest especially in the area of relieving world hunger and illness.

1. Hyperbole and a Half: Unfortunate Situations, Flawed Coping Mechanisms, Mayhem, and Other Things That Happened (Touchstone Books, 2013) by Allie Brosh

Bill says it’s funny!

2. The Magic of Reality: How We Know What’s Really True(Free Press, 2012) by Richard Dawkins

Engaging!

3. What If?: Serious Scientific Answers to Absurd Hypothetical Questions (Houghton Mifflin Harcourt, 2014) by Randall Munroe

Intertaining!

4. XKCD: Volume 0 (Breadpig, 2010) by Randall Munroe

Weird humor!

5. On Immunity: An Inoculation (Graywolf Press, 2014) by Eula Biss

Vacines are safe! Protect your kids!

6. How to Lie With Statistics (W. W. Norton & Company, 1993) by Darrell Huff

Don’t be taken in by visuals.

7. Should We Eat Meat? Evolution and Consequences of Modern Carnivory (Wiley-Blackwell, 2013) by Vaclav Smil

“Auch! That hurt!” Mr. Steer

Enjoy!

John

FTC: Links to Amazon.com or other sites from pics or text that result in sales could lead to a small commission to me at no cost to you.

749 total views, no views today

One Dozen Internet Marketing Problems/Solutions

How Can I Support My Family. Minimum wage is not doing it?

How Can I Support My Family. Minimum wage is not doing it?

Introduction:

One Dozen Internet Marketing Problems/Solutions describes 12 problems that we marketers face. I have faced all of them and I still face them. I have listed what I think are good articles that will help all of us solve our problems.

Problems and Solutions:

Problem: I write and write but nobody reads my stuff. My post hit recorder often shows action only on the first day of publication.

Solution: Read this article: http://tinyurl.com/o3u9qq6

http://okdork.com/2014/04/02/how-you-can-create-content-that-generates-40000-targeted-visitors/

Problem: Visitors to my site don’t stick around.

Solution: Read this article: http://tinyurl.com/zrdb2p3 and http://tinyurl.com/hhus25w

https://blog.kissmetrics.com/what-you-can-learn-from-bounce-rate-how-to-improve-it/

http://blog.hubspot.com/marketing/why-people-leave-your-website#sm.0001h4iwtxctjczny561yqi7bv004

Problem: Site visitors do not comment on my content.

Solution: Read this article: http://tinyurl.com/gnfpotv

https://www.quicksprout.com/2014/05/07/why-no-one-comments-on-your-blog-and-what-to-do-about-it/

Problem: Visitors do not sign up for my newsletter or my email.

Solution: Read this article: http://tinyurl.com/k8zjbvt

http://unbounce.com/email-marketing/increase-your-email-opt-ins-and-subscribers/

Problem: I don’t really know what my site visitors want.

Solution: Read this article: http://tinyurl.com/hn2x7qo

http://conversionxl.com/how-to-identify-your-online-target-audience-and-sell-more/

Problem: I get few or no sales.

Solution: Read the following article: http://tinyurl.com/z3o5d5v

https://www.entrepreneur.com/article/79002

Problem: I have no or very few repeat sales.

Solution: Read read this article: http://tinyurl.com/zbs6y3x

http://www.forbes.com/sites/kevinharrington/2014/05/14/the-3-secrets-of-repeat-business-how-to-make-more-sales-without-finding-new-customers/#3ddd8a0a2ee6

Problem: I have too many customer product returns.

Solution: Read this article: http://tinyurl.com/hauz8zu

http://www.snap36.com/blog/three-strategies-reduce-returns/

Problem: I make too little money for the time that I work online.

Solution: Read this article: http://tinyurl.com/c8m5c2g

http://marketingland.com/7-big-mistakes-new-affiliate-marketers-make-19195

Problem: I get only poor search engine rankings.

Solution: Read this article: http://tinyurl.com/jjl6ze2

https://www.quicksprout.com/2014/02/12/why-your-search-rankings-are-dropping-and-7-ways-to-fix-it/

Problem: Social marketing does not increase traffic.

Solution: Read this article: http://tinyurl.com/j4apjac and
http://tinyurl.com/gvu6f5s

http://www.socialmediatoday.com/content/ultimate-guide-50-ways-increase-traffic

https://blog.kissmetrics.com/double-your-social-media-traffic/

Problem: Because of my failure as an Internet marketer, I want to quit.

Solution: Read this article: http://tinyurl.com/cazo39y and http://tinyurl.com/zyr2y5d

http://www.marieforleo.com/2010/06/feel-failure-good/

http://www.seobook.com/learn-seo/failure-vs-success.php

I hope that this article, One Dozen Internet Marketing Problems/Solutions, will help you on your way to success.

Hang in there, Pilgrim!

John

John T. Jones, Ph.D. Buhl, Idaho

John T. Jones, Ph.D.
Buhl, Idaho


829 total views, 1 views today

Start Business No Money

Get plugged into SBA Training Now!

Get plugged into SBA Training Now!

Welcome!

You got right to the point with that search term: Start Business No Money. It indicates that you have a very strong desire to start your own business but that you have little collateral to do it. Don’t feel alone. Many are in the same situation,

No matter what kind of a business that you want to get into, I suggest that you go to SBA.gov and develop your free business plan. That will help you define your goals and make plans for the future. It’s hard to follow a trail if you don’t know where it is going.

The Internet

At first, let’s not think about the Internet. Let’s assume that we are going to use the Internet to bring folks to our business but that it is not our business.

Here are some transitions that I’ve witnessed:

Doll Parts

A couple had a business in their home. They sold doll parts. People contacted them directly by walking into their storeroom, by mail, and by email. When daddy decided to put a site on the Internet showing their merchandise. They set up the site and emailed their customers or notified them by mail that they had a web presence. Their sales quadrupled overnight.

Here you can see that they already had a business and that they were already making business decisions.

Irish Flutes

My son did this very thing. He is a veterinarian but he was selling flutes on the side. He told me that he wanted a website which we set up. He had a large email list of his customers worldwide. When we had the site going, he email them and from that point on, he did most all of his business on the Internet. But his business was selling flutes, not the Internet.

Niche Markets

Both of these examples show that they were working in niche markets. A niche market is a small part of a larger market. A niche market can be broken down into a sub niche. I think I just invented that term. But the market in Irish flutes is part of the flute market which is part of the musical instrument market.

Books

I had a connection years ago, still do, with my friend Ty Hicks in New York State. Ty has put many people in the business. He has authored many books and reports. I went to visit Bizland.com and set up a bookstore. Bizland furnished the e-commerce (credit card) function and the traffic. I too was in business on the Internet almost instantly. But my business was selling books.

I also had a large quantity of books’s stored at my home in Arizona. I bought them at yard sales and estate sales, often paying $.10 for a book. I sold them on Alibris.com and Amazon.com. (I wrote a booklet of this some years ago which is sort of obsolete, but it will tell you how to get into the business.Send me two dollars for shipping and handling if you want to copy. TJ Books, 213 3rd Ave. N., Buhl,ID 83316)

A fast way to start in a business is to go to yard sales and estate sales. You can sell antiques and handmade items directly on ETSY and other sites.

Baby Hats

Two of my granddaughters are in business together. They make baby hats. They have about 10 employees and they sell them exclusively on the Internet. They make good full-time incomes to support their families while their husbands are in college.

Pads

Another granddaughter and her partner import special leather from China. They have it fabricated into mats that are moisture proof and stain free. There used to change babies diapers when they are on the road or at home.

Herbs

My vet son, who once sold Irish flutes (he sold the business last year), got into the herb business. He is very busy in his vet business but his herb business is very demanding and profitable.

We Mentioned a Niche Market

It’s hard to compete with Walmart and Sears and Home Depot and supermarkets. Some years ago Saturday Night Live had a skit where a man and his wife opened a store that sold only one thing, Scotch Tape. They stocked the store and the mans at behind the counter smoking his pipe waiting for a customer to come in. He sold only one roll of tape.

The point is that a niche market may not be profitable and it may not even be a niche market. Think about it. Where do you buy scotch tape? You can get it anywhere so you don’t go to a special store for scotch tape. It is not a niche market. It is like a commodity, bread, milk and carrots.

Hobbies are Good and Can Be Profitable

Business often develops because of the hobbies or interest of an individual. A good example is the gentleman who loved to juggle who opened a store on the Internet which sold juggling supplies and equipment. It was very successful, A niche market stays successful until competition destroys it.

As I have illustrated, you need a product for your business.

It is best to have control over your own products.

Promoting or Selling Other Peoples Products

Some folks promote other people’s products on the Internet. Others deal with the distributor or manufacturer and sell the products on the Internet but have them delivered by the manufacturer.

Sometime back I was selling flagpoles and flagpole accessories from my website. My supplier was the manufacturer who drop shipped the product for me but I handled the customer relations.

Affiliate Marketing

If you do affiliate marketing, you will be promoting products, not selling them. You link to the vendors site and he does the selling. If he makes a sale, he pays you a commission. You don’t know who the customer is, but he does. He will pay you a high commission just so that he can take that customer away from you and make subsequent sales–which is where the profit is.

Yet affiliate marketers can earn good incomes. One source says  the average income is $5000 a year. However, most of the earnings are made by 10% of the affiliates while the other 90%’s earnings are essentially zilch. The reason that they are not earning income is because they thought they were going to get rich quick but didn’t realize that they would have to work very hard to build up an affiliate business. They drop out or just piddle along.

Various sources give various views on the income of affiliates. As a guess, beginning affiliates lose money, low-level affiliates earn up to $300 a day that some earn nothing at all, intermediate affiliates earn from $300 to $3000 a day, high-level affiliates earn above $3000 day, and the very top affiliates think that anything under $10,000 a day is crummy. Source: http://finchsells.com/2013/10/10/how-much-can-you-earn-from-affiliate-marketing/

Four of my friends earned their way through college. One made over $500,000. Another had a full-time business running after six months so he went full-time in the first year. Another had so many websites that he had to hire English majors at his university to provide the content for his sites.

I know quite a few folks who are earning from &30,000 to &100,000 a year. They are very hard workers and they know what they are doing.

Where to Learn Affiliate Marketing

The premier site for learning affiliate marketing is Wealthy Affiliate University. I joined Wealthy Affiliate in 2008 and I’m still there. I’m 84 years old so I won’t be much longer lol.

Business Start-up Decisions

if you have decided to start a business, start locally. Go to your local Chamber of Commerce and asked them where you can learn how to start a business in your area.

Contact your state and local colleges to see if they don’t have a free program to benefit you. A number of educational, business and civic organizations use retired business executives to teach new people how to start a business.

Talk to local business people in your area. Talk to your banker. If you seek an SBA loan, it must be initiated through your bank.

At the very beginning go to SBA.gov and start a business plan. Don’t worry about it being the actual plan you will use, at least not at the start. Keep revising your business plan until it is what you want. If you do have a retired executive working with you, have him review your plan.

John

745 total views, 1 views today

Internet Business from Home

Edison learned a thousand things that did not work, but he never stopped working.

Edison learned a thousand things that did not work, but he never stopped working.

There Has to Be a Reason for an Internet Business from Home

There are a number of reasons that folks want to put up a business online, an Internet business from home.

1. They have a storefront business and they want to go online.

2. They have an existing home business that they want to put online.

3. They want to start a new business online.

There are Advantages to Putting a Storefront Online

 

The greater presence brings in many more customers. It is not quite like walking into the store where they can pick up the product and bend it and squeeze it and smell it, etc., But if the descriptions are good on the webpages, they make a pretty good substitute,

I have watched the sales of such business increased dramatically, especially if the storefront business already had a mailing list. Then you can just inform those on your list that you have a new website where they can purchase product.

One of my sons had an existing home business and a mailing list. We build a website and told his mailing list that we had the new site. It not only was a great service to his customers but it brought in customers worldwide.

He recently sold his business (irishflutestore.com) so he could put more time on the second business that he was working on (homegrownherbalist.net). My son has 15 kids he has to educate so he needs the extra money to supplement his income (he is a veterinarian).

The Reasons Why

Many folks  want to start a new business online. They know the power of the computer and the Internet and may think that if they can get online, they can gain income in a short time. They may need money to support their children in college. They may want to travel to Europe. They may need a new car or even a new home. They may want to eat and pay the rent on a heated home.

Women who stay at home enjoy profits from Internet businesses.

So do handicap people. I have a number of  friends who are handicapped who support themselves online.

You Have to Have Passion

Having a reason to go online is important. You have to have a driving force to succeed. If you don’t have passion for what you are doing, you probably will not be successful.

The reason for this is that Internet marketing is difficult, especially for those starting a new business. It usually takes at least a year to start earning significant income. Some do it in six months, but not many. Those who can stick it out for several years, can generate a full time income.

Friends and Family

I have a number of young friends who travel the world because of the income from their business. If travel is not your cup of tea, maybe those needs that I have mentioned such as to educate your children, and requiring a new home, come into play. But the bottom line is that increased income allows you to live a better life.

One of my friends just took his wife to Hawaii to meet another friend who was getting married there. The second friend lives in Taiwan. All expenses for both were provided by the two businesses that these men own. They do business exclusively on the Internet.

Both learn to be Internet marketers at Wealthy Affiliate University. They promote other people’s products from their websites which is called affiliate marketing.

In my family, we have always preferred to sell products that we create or manufacture ourselves or products for which we are distributors. I’m 84 years old and pretty much out of that business. For that reason, I am now emphasizing affiliate marketing. Because it takes $60k a year to keep my wife at home who has a full-time caregiver. Some of my retirement funds have been diminished over the years so I would like to sustain them.

Two or my granddaughters are earning good incomes to put their husbands through college. One purchased a new car the other day as the wheels are falling off the old one. They have about a dozen of the employees working for them. All of their employees are’s day at home mothers.

Selling Your Own Products Online

If you want to make products and sell them from home, I suggest that you go to ETSY.com to set up a store at no cost. Other sites are AFTCRA, ArtFire, Big Cartel, Bonanza, Craft Is Art, DaWanda, RebelsMarket, Storenvy, Supermarket, Yokaboo, Zibbet and Ziibra.

If you want to sell your products from your own website, consider Shopify. Here are some alternatives to Shopify:
Merchium
X-cart
Avactis
CS-Cart
Jimdo
Jooy
OpenCart
OS Commerce
PrestaShop
Drupal Commerce

The above are free sites. Some require certain programming skills (HTML).

Paid Services

You can use a paid service for your website such as Bizland.com. I used it for years setting up a bookstore simply by plugging in the the information for each book. The site had a traffic feature which immediately brought enough traffic for me to earn money almost instantly. The e-commerce was very inexpensive so that I could receive payment by credit card or other means. I think that Weebly is free at least in part, but provides such services. There are many others.

And if You are a Distributor

If you’re a distributor of products and you either ship the products yourself or you have the supplier drop ship them for you, you will need your own website. You will not just be promoting products, you will be selling them.

I once had a flagpole site and also a book store site which I sold books and flagpoles and flagpole assessories. The supplier shipped the stock but I handled all customer relations.

Amazon Fulfillment Program

Amazon.com has a program called Fulfillment which allows you to have Amazon stock your goods. You have to put the good descriptions on Amazon, but Amazon handles all customer relations including shipment of the products, handling complaints and returns, and handling all transactions. You can also list your products on Amazon and ship them yourself (or have them drop shipped).

Affiliate Marketing

Affiliate marketers set up a website from which they describe and promote products. Each product links to a supplier. The supplier has a landing page which describes the product and provides a way for the visitor to purchase it. All selling is done from the supplier site.

The best way to promote a product is to own it so that you can describe it exactly, how well it performs, its good and bad points, and why you suggest it. The products are promoted to a niche market which is part of a larger market.

You focus on servicing the niche market, providing solutions to problems that people in the niche have. Your suggestions may or may not have an affiliate link. It is your job to provide a significant flow of high quality information to your niche market.

Folks in your niche need to know that you are part of the niche community. If they think you know what you are talking about, they will consider you to be an expert and they will take your suggestions. It takes time to build such a reputation, so it may take time to get a place in the market.

Best Way to Become an Affiliate Marketer

On May 29, 2008, I joined Wealthy Affiliate University. Wealthy Affiliate was established by two young Canadians who worked their way through college as affiliate marketers. They are Kyle and Carson.

It took Kyle 6 months to gain a full-time income. He joined up with Carson that they started Wealthy Affiliate to train others to market on the Internet.

Two Membership Levels

Fairly recently, Kyle and Carson decided to give a free lifetime membership to anyone who would like to get started in Internet marketing.

Free members, once they decide that they really want to do affiliate marketing, should join as a Premium member.

The difference in the two membership is shown on the table below:

Start Free at WA with the Affiliate Bootcamp

Lesson 1: Starting Your Foundation (Introduction)
https://my.wealthyaffiliate.com/training/wa-affiliate-bootcamp-starting-your-foundation/day-1-getting-rolling/a_aid/QPuVFoSF

There are 10 Lessons in the Bootcamp. Read them all to get the basics of affiate marketing, two set up two free websites on SiteRubix, and to start promoting.

A Few Hints

To make money as an affiliate marketer, you will need to:

1. Build a website
2. Continually provide high quality content.
3. Describe product and promote those that you know provide a solution to your niche market members.
4. Link to product vendors will sell product.
5. Start a mailing list so that you can stay in contact with your readers. This can become your major source of income because those who read your newsletter or emails are following you will believe what you say.

Two Losers

Those who cannot sustain themselves in business are those who never start and those who never stick with it.

You must be motivated.

You must be passionate about what you’re doing.

You have to want to help other people solve their problems by providing them solutions.

If you wake up in the morning and say to yourself, “Who can I help today? How can I help them?” You will succeed!

John

John T. Jones, Ph.D.

John T. Jones, Ph.D.

417 total views, 2 views today

Ads Website Revenue

FTC: Links to Amazon.com or other sites from pics or text that result in sales could lead to a small commission to me at no cost to you.
You can learn by allowing companies like RevenueHIts to put ads on your sites.

You can learn by allowing companies like RevenueHIts to put ads on your sites.

Introduction:

A number of companies like Google and Bing will pay you if you allow them to place ads on your website. When webmasters make considerable money doing this. You see these all the time when you are browsing the Internet.

Google

Google Adsense https://support.google.com/adsense/search?q=Google+Adsense&vid=1-635902939689181896-2782220192

Yahoo Bing

Yahoo Bing Contextual Ads http://contextualads.yahoo.net/

Alternatives to Yahoo Bing

Here is a list of other companies (not rated nor in any particular order. Links are not my affiliate links) that will pay you if you allow them to place advertising on your sites:

Revenue Hits http://www.revenuehits.com/lps/v41/?ref=@RH@CVIlmJVh0ms

Amazon.Com

Yllix Media http://yllix.com/publishers/ (A Panama Registerd Company if that bothers you.)

Chitika https://www.chitika.com/

Tribal Fusion https://www.tribalfusion.com/SmartPublishers/

Infolinks http://www.infolinks.com/publishers/

PopAds https://www.popads.net/publishers.html

Propeller Ads Media https://propellerads.com/publishers/

Adversal https://www.adversal.com/publishers.html

Kontera This site reads your content and links to keywords in your content. https://publishers.kontera.com/

Clicksor http://www.clicksor.com/publishers

Vibrant Media http://www.vibrantmedia.com/your-needs/publisher/

AdSide https://www.crunchbase.com/organization/adside#/entity

Six Ways to Monetize Your Site

Veronica, Vicky, likes to take her family to Sweden every year which you supports by marketing on the Internet.

My friend, Vicky, from Sweden, wrote this popular WAU article: Click Here!

Comparison of WAU Memberships

John

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How Not to Do Affiliate Marketing

jackassAffiliate marketing is a great way to make money with a popular website or blog, without having to slap advertisements all over your website. The problem is, however, that so many people go about affiliate marketing the wrong way.

Here are five biggest mistakes you should avoid making in affiliate marketing:

You’re not talking about the product, you’re just trying to sell it.

Isn’t the entire point of affiliate marketing to try to get someone to click on a link and buy a product? Yes. But selling that product is the sales page’s responsibility, not yours. Your job is to talk about the product or service and explain how it can help the reader. This is far more likely to get someone to click through and buy than if you just tell them to buy it.

Don’t join every single affiliate program.

Why? Because you don’t have time or space on your blog or website to handle that much selling. You need to pick the ones that are offering products or services that are actually relevant to your readers, not just the ones that promise to make you money.

You don’t test the offer or product before writing about it.

You don’t necessarily have to test every single product that you affiliate market for. You should, however, test the offers. If the offer is going to end up spamming your readers or commit some other deadly inbox sin, you’ll lose your audience’s trust if you point them in that direction.

You haven’t been tracking your page traffic.

Tracking your page traffic is the only way to know if you’re reaching the right people, how effective your content is, and whether or not the people who click through on your ads are actually taking the time to purchase or use the product or offer you marketed to them. Sure, you may be getting paid, but you could be getting paid a lot more if you were tracking and analyzing that data.

Not using the right keywords.JAAXY 1

Not using the right keywords to bring targeted traffic to your webpage is one of the biggest mistakes you can make. Using a generic, but applicable keyword will bring you generic, uninterested traffic. Using a specific, targeted keyword will bring you targeted traffic. Use a keyword tool to find relevant keywords.


John

578 total views, no views today

Be Thoughtful in Business

(Note: The FTC requires me to tell you that some links in this site may result in me receiving a commission from a vendor. That hardly ever happens but I Am grateful for any commissions that I may receive. John)

disappointedTheodore Roosevelt

Great thoughts speak only to the thoughtful mind, but great actions speak to all mankind.
Theodore Roosevelt (thanks to brainyquotes.com)

I have two things come in mind when I think of being thoughtful:

The first is that we care about others, think about their needs, and we help achieve their needs.

The second is that we think. That is, that we think before we jump into trouble. We think about our lives, our families, our communities, our religion and our businesses.

Both are important in business.

Be Thoughtful in Business

After World War II, a businessman and good friend, purchased a popcorn factory in Salt Lake City. The factory had been running for many decades and their main product was a caramelized popcorn formed into a biscuit. He changed the formula of the popcorn which changed the flavor to maple. I asked him as his business went down the drain, want in  all hell happened?

He said that some guys offered him some new syrup at a low price so he bought it.

I told him that he had to get that syrup out of there as soon as possible before he went completely broke.

He told me that he had no more money for syrup.

It’s unfortunate that he could not go to the bank and float alone for some decent caramel syrup. He said that he couldn’t return the remaining syrup to the vendor.

He chose to go bankrupt.

That bankruptcy put a lot of my neighbors out of work. Even my mother had worked for him for a while and all of my sisters. There was a too sad situation.

I was only a kid. but I knew that business. I had dressed as a clown many a time and sold popcorn at the crossroads of City Creek Canyon and at the fairgrounds. But who wants to take advice from a kid?

Well he would have if he felt he could have.

Obstacles get in our way all the time. Sometimes we have to think our way around them.

Another Almost Identical Example

After World War II, my sister’s brother-in-laws, and a couple of others, started a soft drink company. The soft drink was very good and all of us kids were drinking it. But then one day we opened a bottle of pop that tasted like crap.

A while later I was out birding with one of the owners and asking what happened. He said some guy offered the company to buy the soft drink syrup at a very low price, and despite his advice, he was overruled and they bought it. So they were bankrupt as far as the business went. Why they didn’t correct the situation, I’ll never know.

Look At Coca-Cola®

Coke® probably had a great report from focus groups about how good their new Coke® was.

The fact of the matter is that focus groups can be very deceiving, especially if you asked them the wrong questions, or leave out questions that you should ask. Nobody wanted their new Coke®. They had to pay tons of money to reestablish the original formula.

But the Coca-Cola® Company did something about it. They took action and they corrected the situation. They now supply a variety of different Coca-Cola® products that have been accepted by the public. But most people want that original Coke®.

Think Before You Saddle Up

Asking yourself this question, “What might happen if I do this?” That can save you a lot of misery.

In the extreme, my former company developed an unneeded product for a non-existing market.

There were people who fit into that market, but they were not part of the market.

There was no market.

Not knowing that, our designers told us what they wanted us to develop the product.. We put it into production.

Nobody wanted the product.

It was sold off for peanuts in outlet stores.

Outfoxed by Focus Groups

Our marketing department was outfoxed by the focus groups. The focus groups said that they liked this pattern better than that pattern, and such. If they had been asked which pattern they would buy, they would have said that they would not buy either.

The members of this theoretical market were not part of this newly discovered  marketing segment. They stuck to buying our most expensive products.

Taking Risk

I went to a seminar in Miami one time and a gentleman from General Electric Company told us about two companies who had the opportunity to upgrade their factories which would lower the manufacturing cost of their products.

The major company in the business decided that the return of investment, ROI, would be too low. So they didn’t modernize.

Their competitor looked at the ROI, saw that they could grab a larger market share by modernizing, and modernized their factories. As soon as they could lower their costs, they stuck that dagger into the side of the major manufacturer and gobbled up the blood for a larger market share.

Think of Individuals in the Market More than the Market

If you understand the individuals in your market, then you will understand your market.

Your market is not based on what you want but on what the market thinks they want or need.

Sometimes what they want, is not obtainable. It is up to you to agree with them about their wants and needs and then gently guide them to what is actually available. To be able to do this, they have to trust you. Only then will they take your suggestions and advice.

John

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Government Loans Small Business

SBAHere is the latest bulletin from the Small Business Administration: http://content.govdelivery.com/accounts/USSBA/bulletins/b85885

I am pointing this out because it reviews the last SBA Conference and selects the SBA business of the year. This year’s winner is a couple who started a cosmetic business in their kitchen. You can watch their video from the Bulletin.

The SBA or Small Business Administration provides two very important things for small businesses:

1. Information on how to start a business and operate a business, and

2. Financing for a business.

The SBA Business Plan is available to all directly from the Internet. The SBA also provides a listing of vendors in your area who can help you arrange the loan.

Don’t underestimate the value of the SBA in starting a new business or operating an existing business. It is called the “Small” Business Administration but the SBA is not small and the businesses they help start often become large businesses.

Some folks don’t realize that an existing business can expand using an SBA guaranteed business loan. Even large businesses may have access to this kind of support.

You can take the SBA Bulletin by going to the SBA site.

John

John T. Jones, Ph.D.

toolboxInternet Business Tool Center

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New Year Resolutions Should Not Be Your Business Plan

business manNobody seems to keep New Year resolutions. I made mine very simple this year: Be More Righteous. It is easy to remember and something I can take action on as the year goes on. When I do something I can say, “Is this the right thing to do?” That should help keep me straight.

Here are some hints for the year:

Have a Calendar for the Whole Year:

Make sure it has all the holidays and major events on it. Why? You may want to market certain days and events. I have a gift site so I try to cover all major gifting events and holidays.

Put Major Tasks on your calendar:

This will help keep you on the right track.

Write down seven major tasks to be completed during the week:

Don’t worry about the actual day of the week. Do the most important thing first. Keep plugging along until you have completed each task during the week specified.

Note Seasonal Events:

Sporting events like the Super Bowl, the opening day of fishing, camping season, winter sports, etc. Stay on top of these selling opportunities.

Watch my Video on Planning: httpv://goo.gl/zF3JTh

John

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