Tool of the Week: The Blog Process

John T. Jones, Ph.D.

John T. Jones, Ph.D.

Korea 1951. Ted Olean of Minnesota is on my left. May he rest in peace.

Korea 1951. Ted Olean of Minnesota is on my left. May he rest in peace.

 Lesson Objectives:

What is the purpose of your post? What is the objective of your blog post? How long should it be? How often should you post on a new site and on an older site and on a seasonal site? How should you attract readers to your post?

When you write a blog, what is your purpose?

Your purpose should be to give your readers useful information that they want or need. So let’s look at that first. Let’s consider:

● Content: What information do you want to impart?

● Length: How long should my blog post be.

● Purpose: What is my objective.

Your blog should start with a keyword search. If you are an affiliate marketer, I recommend that you use JAAXY. It was designed for affiliate marketers and it is more accurate than other keyword tools. It was developed by Wealthy Affiliate, the premier affiliate marketing training center on the Internet. (I’ve been a member of Wealthy Affiliate since May 29, 2008 although I started affiliate marketing long before that.)

You should have some idea of the subject you want to cover before you start. Do a keyword search. Enter this topic in the JAAXY search bar (the link will give you 30 free searches on Jaxxy). Now a fairly long list of keyword searches will come up. Click on QSR and look for a green light. Stay away if there is a red light think twice, if there is a yellow light. A green light will meet that you will have less competition.

JAXXY Clip 4

I also look at the number of visitors each month, the higher the better. So with a green light at a high visit count, you are in business. But don’t stop there. Look at the suggested keywords too. Click on the good ones and save them at JAAXY or download them. Now you have narrowed your topic down. You will be more focused in your writing.

eyeglassesNow how long should your blog post be? I have a tendency to write short post. However, that may be fine for my thought of the day, the it is probably not long enough if I am really trying to teach. A friend of mine, a longtime member of Wealthy Affiliate, suggested that I make my blog posts 1000 words long. I started that recently, but I am long-winded when I get started and my first blog post after learning that was 1500 words. But that is okay too. I suggest that you very your post late just to keep your readers in a good mood to follow your post. (This post is about 900 words.)

Now you know your topic and you know how long it will be. Good for you! But we also need to think about our objective. There should be two objectives. First you should follow the objective of your website. I suggest that you go to SBA and set up a business plan for your site. It is free to do so, you just have to fill in the blanks, and when you are finished, you will know what your business (site) is all about.

traffic 4Now you decide what the main objective of your post really is. Again, there may be more than one objective. The obvious one is that you want to teach your reader about your subject. Another purpose might be to introduce your readers to you. You also may have the purpose that you would want readers to click on one of your affiliate links or perhaps an e-book that you wrote.

SBAHow Often Should You Post

In my opinion is an old man who’s been on the Internet for a long time, I suggest that you blog on your site every day if it is a new site. You should do this for a year and you should watch the traffic on your site to make sure that it is growing. If it is not growing, then you must think again about your niche, the market that you have focused on, and your content.

For older sites, you should post at least once a week. If it is a site where you’re promoting seasonal products, then you should post every day throughout the season. For example, I am an affiliate of Amazon.com and I have been for many years. Right now is a holiday season so I post every day on that site which is my gift site.

Attracting Readers to Your Site

When I write a post and publish it, I send it to the social networks. I use the Sociable plug-in on WordPress. I always make sure that there are illustrations in my post, even if it is only my mug, so that I can pin it to one or more of my boards.

business manYou can advertise your post, pages or your sites by purchasing advertising. Buying ads from Facebook, Twitter and LinkedIn are low cost ways of promoting your site. You can also use paid ads from Google, which I do not recommend because of changes they have made on their site, or Yahoo/MSN. Need to learn how to use pay per click, PPC, and pay per action, PPC ads. You must have a budget and you must set your limits so that they cannot put you in the poorhouse. You also will want to narrow down your market when you use a PPC site. If you can write in a second language, then consider posting to countries where that language is spoken. Check on that with your affiliate manager to see where the market is for your product. You might be surprised at the affiliate manager’s answer.

Well that should be long enough!

Good hunting!

toolboxJohn

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