Does Content Marketing Work?

Content Marketing Introduction

Content marketing is a favorite of affiliates, professional digital marketing companies, and marketing newbies alike. It’s easy to do, and it’s touted as being an effective way to reach out to people who are actually looking for the information that you have. That said, does it even work? A recent study published in Forbes suggests that it doesn’t work—unless done the right way. What’s the right way to do content marketing? Here are some tips:

Pick the right keywords.JAAXY 1

This is where a keyword tool should come in handy. If you’re not using the right keywords in your content, your content marketing is simply not going to work. If you are using the right keywords, however, you’re going to see a boost in your page traffic and, if you’re selling something, in your sales. A keyword tool can take a basic keyword and show you other keywords that you can use that might have better search volumes or lower competition.

Make sure your content is actually useful.

If your content isn’t useful, of course it’s not going to work. The theory behind content marketing is that internet surfers use search engines to look for information and that if you provide that information, they will be able to find you and the usefulness of the content will endear them to your brand. For that to work, you have to have content that is actually useful. This means it is well-written and contains information that your readers want to know.

You have to market that content.

It isn’t enough just to post something on your website and hope that people will find it. You have to get the word out about your content, either by Tweeting about it, posting about it on Facebook, or contacting big-name bloggers to write about your post or website.

Make sure your content is tailored to your niche.

You might be able to write a fascinating article about raising German shepherd puppies, but if that isn’t the main point of your website and has nothing to do with your business, your audience won’t care about it. It will either bring people to your website that won’t care about your brand or it will drive people away from your brand because you appear inconsistent and therefore not worthy of trust.


Make sure your content is useful to those in your niche market. Use social media and other means to let readers know about it. Make sure that the content is not just useful but specific to your niche market.


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