Category Archives: Tool of The Week

Internet Business Tool Center Tool of the Week: Outgoing Links

traffic 4Tool of the Week: Outgoing Links

When you place important information on your website, post or pages, the search engines expects that you will link to other important information on the web. Your page rankings can be lower if you fail to link off your site. However, you do not want to link directly to a competitor. It is best to link to information sites that have useful unbiased information.

Where to link to (thanks to :

• Links to pages which actually add value and cover the topic really well.
• Link to blogs having good PR or Successful blogs.
• Link to the bloggers in your networks or same niche, this will help you to create community with fellow bloggers.

Read the reference article for a more comprehensive discussion on outbound linking.


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IBTC Tool of the Week: Niche Market Ideas

Finding a Niche is Hard for Some

Over the years I’ve watched many newcomers who enter the Internet world struggle to find a niche market. The simple concept that a niche market is just a small market within a larger market does not help them.

I send them to DMOS and I have them dig down into the categories. But some don’t want to do that.

I send them to Amazon to dig down into the Amazon categories and find what the buyers are looking for. They don’t do that either.

I send them to to find keywords and phrases that will ease into a niche market. They don’t do it.

I tell them to dig into their past experiences, their hobbies, their likes and dislikes, their passions, their skills, their interests, their education, but they still can’t find a niche market where people with pockets full of money are eager to buy.

Your Niche Site May Not Be a Store

Some think that a niche market is a store and that you need to sell something. Well unless you have your own products, you don’t have to sell, you shouldn’t even try to set, you simply promote. But no one is going to follow your lead to click on a link where you might make a buck, unless you are fulfilling a need, a want, or a solution to a problem.

That means that you must write meaningful content and I mean lots of it. If you want people to follow you, then you must be a leader, one who works with in the niche and wants to communicate with and help others of like interest.

JAAXY 1One way to find that niche is to break out a keyword tool and to start digging. Then you look at the competitive sites to see what they are doing. Then you see how you can make a site that is a bit different from the others so that you will gain a certain group of followers.

Too many people fail at Internet marketing when they don’t have to. It’s because they don’t want to pay the price. It requires a lot of study and hard work. It requires communicating with other marketers.

Some think that making money on the Internet is automatic. It is in the case where you take an existing business onto the Internet and you have a long email list of customers.

What My Family Is Doing

One of my sons has done this twice, selling the first business and starting a new one. And my grandmother’s make a lot of money on the Internet because they design and produce their own products which they sell at their ETSY store. Even I, have an ETSY store.

I also sold books for many years and I had hundreds of flagpoles drop shipped to those who came to my website. But if you are an affiliate marketer, things take a little more time to develop. Right now I’m enticing folks to go to Amazon. If they buy something, I get a commission. Most Internet sales are made during this holiday season so I post every day.

16 Most Additive Sites

Now here is a hint. Take a look at these sites. It may give you an idea for a niche:

(You want the post on Stumble Upon 16 Most Additive Sites.)

If this doesn’t  give you an idea for a new niche, I don’t know what will.


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Tool of the Week: Think About Amazon

money to burn
logo2Amazon can be used by Internet marketers in a number of ways. One way is to promote Amazon products. Some folks take a look at the animals on commission schedule, compared with products that pay have much larger commission, and run. That can be a big mistake.

10123428-man-working-on-a-laptopWhen you promote an Amazon product, your reader goes to the Amazon site and looks at that product but stays there to shop around a bit. You might advertise a $10 necklace and the person who read your article purchases a new television set at Amazon. And anything else he or she buys in the next 24 hours provide you a commission.

One nice feature of Amazon is that you can copy anything on their site. You can make a convincing argument for a person to look at that product.

JAAXY 1But Amazon is valuable in another way. It has a tremendous list of categories that will help you find a niche market. Once you have decided on that niche, you will be able to find the keywords that buyers, not tire kickers, are using. You can take these buyer keywords along with keywords that you get at eBay and process through JAAXY or other keyword tool as you build your niche.

Amazon invented the affiliate program. That is why they have sold more stuff on the Internet than anybody else. They know how to sell and you can learn from them.


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Tool of the Week November 4, 2014: JAAXY Affiliate Keyword Tool (again)

JAAXY 1Some time back Wealthy Affiliate University created JAAXY, the keyword tool developed especially for affiliate marketers. Although you can make 30 free keyword searches on JAAXY, it is not free for regular use. There is a monthly charge. But if you purchase JAAXY, you automatically become an affiliate, so the monthly cost is free to bring in just a couple of members. (I actually make a little money each month from promoting Jackie as I am doing here.)

But JAAXY is a very valuable tool for affiliate marketers. For one thing, the information is much more accurate than that presented by other tools. It will give you a better evaluation of your competition and that will tell you whether or not a domain is available. It will tell you how powerful a keyword is for article marketing. It will recommend other keyword phrases that could be important to your marketing.

JAXXY Clip 4









traffic 4One feature is the green light that lets you know that it is good to go. Red means, “NO” and Orange means, “Maybe.”

So why not give JAAXY a spin? It is free to try.


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Tool of the Week October 28, 2014: Traffic

traffic 4How often do you update your site and add new content useful to your readers? Except for one site that I update daily, I update each site every week. That means that every day of the week I have several sites that need to be updated. Providing fresh content brings in more traffic.

I also let the social sites know that I have added new content, Twitter, Facebook, Linkedin, Google+, MySpace and Digg.

traffic 2If you use email marketing, which I recommend for those who are promoting products, then notify your list that there is new content on your site.

I wrote a tutorial at WAU: 10 Ways to Increase Traffic on Your Web Site.


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Tool of the Week October 21, 2014: SBA

As a small business owner, you should use the SBA for training, for gaining government contracts and for guaranteed loans from your local institution. Watch the video which introduces SBA.

Get plugged into SBA Training Now!

Get plugged into SBA Training Now!

The SBA has offices across the country. You should visit the local office in your area. They often courses locally and there are many online sources of information on the SBA site.

For a new business owner not to use the services of the SBA is unwise. There is absolutely nothing to lose and everything to gain.

The SBA is not the only source of learning. Your local junior college or university probably offers free courses on how to start a business. These courses are often taught by experienced retired business owners. Therefore you get first-hand information, especially about your area.

Nothing is cheaper than free.cropped-logo2.jpg


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Tool of the Week October 14, 2014 12 Alexa Toolbar

alexa 2alexaThe Alexa toolbar is useful to Internet marketers because it gives important information about any website you might be looking at. You can tell how popular the site is and you can learn the origins of visitors to the site. Using the toolbar is convenient because you get the Alexa information with one click. It is easy to install.

You will want to choose the version for your browser which is called an extension.

Have fun!


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Tool of the Week September 15 2015 Free Training at WAU

new memberlogo2You can learn to earn money on the Internet by becoming a free member and taking the free introduction course to marketing on the Internet.  Nothing is easier to get started and you will be able to create two free websites for no cost at all. Nothing is cheaper than FREE.

Wealthy Affiliate is the premier Internet Marketing Training site and community of like-minded entrepreneurs. Kyle and Carson are the owners and they do most of the training. I do some myself. Kyle and Carson worked their way through college by marketing on the Internet. They are hip to the jive and will show you the way around and it will not cost you one red cent to start.

There is a Premier membership available that most of us have. Paying the annual fee makes it very reasonable and much less costly than a course of study at your local junior college (at least here in Idaho). If you pay monthly, it is $47.00. Save about half by paying annually.

You can always move to Premium after you are earning the fee.

Earning money on the Internet takes time to get going. It is a business and you must build up a clientele. You need to become the expert that guides them. Once you gain the  confidence of your site visitors, you will start to earn money.

Note: You can earn your money by becoming an affiliate of WAU.

Kyle will teach you exactly how to do this.

So join WAU right now!

You will be glad you did.

I’m in my seventh (7th) year!


John T. Jones, Ph.D.

John T. Jones, Ph.D.

John T. Jones, Ph.D.

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IBTC Tool of the Week September 9, 2014 WordPress

WP logoWordPress

When I started in this business, I had to learn enough HTML to setup paragraphs, headings, graphics, lists and such. Not any more. WordPress has removed all the drudgery out of publishing or updating a website.

WordPress is probably provided by our hosting company. If not, it is easy to download from the WordPress site. Once you have installed it, you can edit your web documents on the fly including posts and pages for our website.


Many plugins for WordPress are available and many are free to you. Plugins are easily accessed from WordPress. There are some paid plugins but I have not used them. I use plugins to provide formating, social marketing, pinning, adding video and to count my pages. I also use the standard SEO plugins. Here is my current list:


Deactivate | Edit | Settings
Used by millions, Akismet is quite possibly the best way in the world to protect your blog from comment and trackback spam. It keeps your site protected from spam even while you sleepAkismet
. To get started: 1) Click the “Activate” link to the left of this description, 2) Sign up for an Akismet API key, and 3) Go to your Akismet configuration page, and save your API key.
Version 2.5.7 | By Automattic | Visit plugin site
There is a new version of Akismet available. View version 3.0.2 details or update now.

All in One SEO Pack

All in One SEO Pack
Deactivate | Edit
Out-of-the-box SEO for your WordPress blog. Options configuration panel | Upgrade to Pro Version | Donate | Support | Amazon Wishlist
Version | By Michael Torbert | Visit plugin site
There is a new version of All in One SEO Pack available. View version details or update now.
Select Exclude Pages from Navigation
Exclude Pages from Navigation
Activate | Edit | Delete
Provides a checkbox on the editing page which you can check to exclude pages from the primary navigation. IMPORTANT NOTE: This will remove the pages from any “consumer” side page listings, which may not be limited to your page navigation listings.
Version 1.92 | By Simon Wheatley | Visit plugin site
Select Google Analytics for WordPress
Google Analytics for WordPress
Settings | Deactivate | Edit
This plugin makes it simple to add Google Analytics to your WordPress blog, adding lots of features, eg. custom variables and automatic clickout and download tracking.
Version 4.3.3 | By Joost de Valk | Visit plugin site
There is a new version of Google Analytics for WordPress available. View version 5.0.5 details or update now.

Google XML Sitemaps

Google XML Sitemaps
Deactivate | Edit
This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and to better index your blog.
Version 3.2.9 | By Arne Brachhold | Visit plugin site | Settings | FAQ | Support | Donate
There is a new version of Google XML Sitemaps available. View version details or update now.

Pinterest “Pin It” Button Lite

Pinterest “Pin It” Button Lite
Settings | Deactivate | Edit
Add a Pinterest “Pin It” Button to your posts and pages allowing your readers easily pin your images. Includes shortcode and widget.
Version 1.4.3 | By Phil Derksen | Visit plugin site
There is a new version of Pinterest “Pin It” Button Lite available. View version 2.0.7 details or update now.
Select Pinterest Master

Pinterest Master

Activate | Edit | Delete
Pinterest Master adds the follow me on pinterest, pin it button, show pinterest profile and show pinterest board to your wordpress website.
Version 2.3 | By TechGasp | Visit plugin site
There is a new version of Pinterest Master available. View version 4.3.6 details or update now.


Settings | Deactivate | Edit
Adds CAPTCHA anti-spam methods to WordPress forms for comments, registration, lost password, login, or all. This prevents spam from automated bots. WP, WPMU, and BuddyPress compatible. Settings | Donate
Version | By Mike Challis | Visit plugin site
There is a new version of SI CAPTCHA Anti-Spam available. View version details or update now.

Smart Youtube PRO

Smart Youtube PRO
Deactivate | Edit
Insert YouTube videos in posts, comments and RSS feeds with ease and full customization.
Version 4.2.0 | By Vladimir Prelovac | Visit plugin site
There is a new version of Smart Youtube PRO available. View version 4.2.6 details or update now.


Deactivate | Edit
Automatically add links on your posts, pages and RSS feed to your favorite social bookmarking sites.Version | By Blogplay | Visit plugin site

Spam Free WordPress

Spam Free WordPress
Deactivate | Edit | Settings
Comment spam blocking plugin that uses anonymous password authentication to achieve 100% automated spam blocking with zero false positives, plus a few more features.
Version 1.9.2 | By Todd Lahman, LLC | Visit plugin site | Settings | Donate
There is a new version of Spam Free WordPress available. View version 2.2.4 details or update now.

Ultimate TinyMCE

Ultimate TinyMCE
Settings | Support Forum | Deactivate | Edit
Beef up your visual tinymce editor with a plethora of advanced options.
Version 5.1 | By Josh Lobe | Visit plugin site | Donate | Premium Addons | | | Ultimate Tinymce PRO
There is a new version of Ultimate TinyMCE available. View version 5.3 details or update now.Please Read Changelog Details Before Upgrading.

WP About Author

WP About Author
Deactivate | Edit
Easily display customizable author bios below your posts
Version 1.3 | By Jon Bishop | Visit plugin site
There is a new version of WP About Author available. View version 1.5 details or update now.

Wp Adsense Plugin

Wp Adsense Plugin
Deactivate | Edit
A simple WordPress plugin to easily insert Google Adsense into posts, pages, sidebars.Version 1.6.1 | By Naeem | Visit plugin site

WP Hit Counter Plugin

WP Hit Counter Plugin
Deactivate | Edit
Displays a hit counter on your blog. Visit Settings -> WP Hit Counter to configure the plug-in.
Version 1.0 | By jjonson | Visit plugin site


Deactivate | Edit
YouTube embed plugin with basic features and convenient defaults. Upgrade now to add view tracking and access to your very own analytics dashboard.
Version 3.7 | By EmbedPlus Team | Visit plugin site
There is a new version of YouTube available. View version 8.9 details or update now.



Some themes you must pay for but if you have a certain goal with your site, you can purchase a more suitable theme, but you will have plenty of free ones to get started and it is easy to change themes if you decide to do something more specific later.

IBTC Tool Box

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