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How to Do Keyword Research

The Importance of Keywords

When starting out with a search engine optimization or pay-per-click campaign, you might not realize just how important finding the right keywords are. Once you’ve launched your campaign, if you’re not seeing the results you want, it is likely a result of your keywords.

John T. Jones, Ph.D.

John T. Jones, Ph.D.

Picking keywords that you think your customers or interested page visitors want to search is very different from actually finding keywords that they want to use.

Keyword research helps you find keywords that people are both likely to search for and work for your website and its content.

Here are the basics of how to do keyword research:

Pick a Seed

You will need one keyword before you get started. This is sometimes called a “seed” keyword. In general, it’s an obvious keyword that related directly to your website’s niche. For example, if you sell shoes, your seed keyword might be “shoes.” If you are an informational website that discusses healthy living, your seed keyword might be “healthy lifestyle.”

While it’s important to pick a good seed keyword, you shouldn’t spend so much time brainstorming keyword seeds that you don’t actually have time for the research. Pick the word that you are most likely to search if you were looking for an ecommerce or informational website like yours.

Enter the Seed into a Keyword Tool

Picking the right keyword tool isn’t difficult. There are many different tools, but most of them have the same exact features. They take your keyword and give you a huge range of suggestions based on that keyword and its niche. Returning to one of the examples above, if your seed keyword is “healthy lifestyle,” it might give you suggestions like, “how to get a healthy lifestyle,” “healthy lifestyle [your city/town],” “healthy lifestyle tips,” etc.

These suggestions are based on what real searchers look for on Google, Yahoo!, Bing, and other search engines. They are designed to help you find keywords in your niche that are not so inundated with other websites that you can’t get a word in edgewise. This type of keyword research can be extremely helpful for those who are looking for new topics to blog about, too, or who are having difficulty coming up with copy for a PPC campaign.

Affiliate Marketers

I suggest that affiliate marketers use the JAAXY keyword tool which was developed especially for them. It will not only help you find keywords for available domains and affiliate programs related to your keyword search. You can try JAAXY for 39 keyword searches.

Check Amazon and Ebay for Buyer Keywords

The keywords you get from Google suggest store a keyword tool may not necessarily be the keywords that buyers are using’for that reason, you should look at Amazon and eBay for buyer keywords if you are promoting products.

Pick Your Keywords

Pick your favorite keywords—the ones that are the most applicable and the most function—from the suggestions the keyword tool and implement them on your website.

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Do I Need to Do Keyword Research for PPC Campaigns?

My Home Page at WAU. John

My Home Page at WAU. John


One of the most common questions internet marketers hear is, “Why do I need to do keyword research?”

This is often followed by, “Do I need keyword research for PPC campaigns?”

Though the foundation of PPC and SEO is exactly the same, most people assume that they can pick any old keyword for their pay-per-click campaigns and that it will work perfectly well. The truth is, however, that keyword research is probably far more important for PPC campaigns than it is for search engine optimization—which makes it very important, considering how important it is for SEO.

Keywords Dictate Your Entire PPC Campaign

Your PPC campaign is completely controlled by what keywords you choose. They will decide how many clicks you get, what you pay for your campaign, and the quality of traffic that you receive. Consider the following scenarios:

You pick the most obvious keyword –

Picking your industry or your niche as your keyword seems like a good option, right? You’re going to get lots of targeted traffic from that keyword—considering you can actually afford to ever show up in the paid search for that keyword. In order to get the position you want, you’re going to have to pay through the nose for those clicks.

You pick a keyword at random –

Some use the strategy of picking a very random (truly random—meaning that it has nothing to do with your industry or niche) in the hopes that they can get lots of traffic by showing up at the top of search results that don’t have very much competition. Not only do most search engines punish this behavior, you’re unlikely to get clicks since neither your ad nor your website has anything to do with what the user is searching for.

You pick a high-quality, relevant, low-competition keyword –

This is the sweet spot. You are able to get to the top of the paid search box easily because there are few other website vying for the same slot. Your ad is tailored to the keyword, so when people search for that term, your advert is enticing and gets clicks.


Keyword research is the only way to find the keyword in the third scenario without having to go through months or even years of trial and error with the wrong keywords.

Take a 30 keyword searches Free on JAAXY, the affiliate marketers keyword tool:

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How to Pick a Seed Keyword for Use in Keyword Tools

Wealth Affiliate will get you started right in marketing on the Internet.

Wealth Affiliate will get you started right in marketing on the Internet.

Picking the right seed keyword can make all the difference when it comes to using keyword research tools. Your results will only be as good as your seed keywords, so finding the right one is essential to getting the keywords that will work best for your search engine optimization or pay-per-click campaigns.

Here are some tips for finding the right keywords for your business or informational website.

Make a list of relevant topics.

Take some time to sit down and make a list of words that you would search if you were looking for businesses or websites like yours. This doesn’t have to be difficult, this is just the start. Pull out a pad of pen and a paper and just brainstorm. Start with the most relevant word (like the industry or niche that your website falls into). If you are failing to come up with different topics, just think about what your website is for and how you want people to find it.

Free associate.

Once you have a few words, just start free associating. Coming up with a list of words or concepts that directly relate but are not exactly the same is the best way to get a keyword research tool to give you a wide variety of keywords to choose from (which is what you want with both a SEO and PPC campaign).

Involve your friends, family, or employees.

Send an email out to your friends, family, or employees and ask them to email you back with the first word or short phrase that comes to mind when they think about your business or website. This is a great way to get words or phrases that you might never have thought of.

Read through all of your words and pick five or six that seem the most relevant.

You don’t want to approach the keyword tool with a hundred different seed keywords. It will be suing these keywords to generate suggestions, so you want a few, basic concepts that the tool can use to bring you lots of different suggestions that are relevant to your business. Don’t pick five that all have the same root word, i.e. don’t choose, “blogging,” “blogging for money,” and “blogging for fun.” Choose synonyms and analogous words, instead.

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How Not to Do Affiliate Marketing

jackassAffiliate marketing is a great way to make money with a popular website or blog, without having to slap advertisements all over your website. The problem is, however, that so many people go about affiliate marketing the wrong way.

Here are five biggest mistakes you should avoid making in affiliate marketing:

You’re not talking about the product, you’re just trying to sell it.

Isn’t the entire point of affiliate marketing to try to get someone to click on a link and buy a product? Yes. But selling that product is the sales page’s responsibility, not yours. Your job is to talk about the product or service and explain how it can help the reader. This is far more likely to get someone to click through and buy than if you just tell them to buy it.

Don’t join every single affiliate program.

Why? Because you don’t have time or space on your blog or website to handle that much selling. You need to pick the ones that are offering products or services that are actually relevant to your readers, not just the ones that promise to make you money.

You don’t test the offer or product before writing about it.

You don’t necessarily have to test every single product that you affiliate market for. You should, however, test the offers. If the offer is going to end up spamming your readers or commit some other deadly inbox sin, you’ll lose your audience’s trust if you point them in that direction.

You haven’t been tracking your page traffic.

Tracking your page traffic is the only way to know if you’re reaching the right people, how effective your content is, and whether or not the people who click through on your ads are actually taking the time to purchase or use the product or offer you marketed to them. Sure, you may be getting paid, but you could be getting paid a lot more if you were tracking and analyzing that data.

Not using the right keywords.JAAXY 1

Not using the right keywords to bring targeted traffic to your webpage is one of the biggest mistakes you can make. Using a generic, but applicable keyword will bring you generic, uninterested traffic. Using a specific, targeted keyword will bring you targeted traffic. Use a keyword tool to find relevant keywords.


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How to Find Keywords No One Else Is Using

Looking for a NIche

Looking for a NIche

The problem with keyword research is that it can sometimes only show you keywords that everyone else is using. If this is the case, you may not be using the right seed keywords or you may not be looking in the right places. If you want to find keywords that have very low competition but still have high search volume, here’s how:

Start With the Right Keyword Research Tool

If you’re not using the right keyword research tool, it’s going to be impossible to find keywords that no one else is using. If you were just to sit down and brainstorm keywords, you probably wouldn’t be able to come up with original keywords or you wouldn’t be able to come up with keywords that people are actually searching for. Finding the right tool that gives you suggestions and stats about those keyword suggestions. I suggest JAAXY for affiliate marketers.

Look for Long Tail Keywords

Long tail keywords are keywords that are longer than a few words. In general, they are a full phrase like “how to find good keywords,” or “best black shoes for weddings.” As searches have become far more conversation and far less structured, using keywords like these are far more effective than just using the standard one or two word phrases. People are searching for them, but your competitors probably aren’t using these keywords.

Look for LSI Keywords

LSI stands for latent semantic indexing. In general, these keywords are synonyms and context clues that Google and other search engines can use to determine the topic of your content. For a very simplified example, consider this situation: you have a website about different types of sandwiches. Google uses clues like “ham sandwiches,” “roast beef sandwiches,” and even words like “mustard,” and “mayonnaise,” in order to determine that you are talking about the food and not the Earl of Sandwich. Using extended keywords and long tail keywords that include this kind of LSI information can make you much more successful in the search results.

Research Your Niche

If you’re still having trouble finding keywords that have high search volume but low competition, you might want to start researching your own niche. Reddit is a great place to find thousands of topic suggestions under just about every heading. Search for businesses like yours on social media and see what people are saying about them. Look for words and phrases that come up a lot and test those in your keyword tool.


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I Just Started My Ninth Year at Wealthy Affiliate University

Note: The FTC wants you to know that links from this article may lead to a purchase that will pay me a small commission. If you do join WAU, I will be grateful.
John T. Jones, Ph.D.

John T. Jones, Ph.D.

I’m 83 years old but I’m still bucking the odds. I just enrolled for another year at Wealthy Affiliate University. This will be my ninth year. Sooner or later I’ve got to get out of this business of trying to make a buck on the Internet, but for now I am staying.

I still have about a dozen active sites. I have been cutting back the number of sites dramatically. I host them at Wealthy Affiliate where I’m allowed to have 30 sites on their server. Their hosting service has been very good over the years. It is one reason that I stick around at WAU.

Ivana is one who learned how to make money on the Internet at WAU. There are many others, some very wealthy.

Ivana is one who learned how to make money on the Internet at WAU. There are many others, some very wealthy.

Wealthy affiliate is a community of people of common interest. It’s like being part of a society for stamp collectors. Wealthy affiliate is a community of people who want to earn money on the Internet. Since wealthy affiliate is the premier training site in the world and far surpasses any university course of study that you could take on the subject of making money on the Internet, and far less cost, many folks have been there for a number of years.

Personally, I think those who join Wealthy Affiliate should enroll for one year. The reason is that the cost is greatly reduced and a full commitment is made to setting up websites and getting income. Any half hazard approach will fail.

It cost nothing to start that wealthy affiliate because they have a lifetime free membership which will allow you to create two websites on on their server to get you going. Which can see daylight, you can sign up for the premium membership which has many advantages over the free membership.

The cost of a premium membership is $47 per month. That is pretty stiff for most people even though it is much less that a college course at your local junior college. That is why I say to pay annually to reduce the cost dramatically. When you join wealthy affiliate as a premium member, your cost will never go up. I am still paying what I paid over eight years ago.

WAU will train you to market globally. There is a lot to  learn and that take time.

WAU will train you to market globally. There is a lot to learn and that take time.

Wealthy Affiliate offers many courses of study. Premium members also enjoy tutorials on many subjects, some created by members such as me. I have always been one of the top trainers at Wealthy Affiliate University. I’m getting a bit old for that now, but I still put up a tutorial now  and then.

One of the most important things about affiliate marketing is that you need answers to questions. You can get answers almost instantly at Wealthy Affiliate because they have a chat room that is always open. You can also post questions for members to answer and you will get a response quickly. If all else fails, you can always ask one of the owners, Kyle or Carson.

One advantages of marketing on the Internet is that you can work at home in your underware.

One advantages of marketing on the Internet is that you can work at home in your underware.

One tremendous advantage of wealthy affiliate is that Kyle and Carson worked their way through college by affiliate marketing. Unlike a college professor that is trying to teach you how to do this, they have the experience that is needed to lead you in the right tracks. And they are always up to date and know directly what is going on with the Internet.

You need to realize that affiliate marketers are not liked by the search engines. They will do everything they can to stop content appearing on the Internet that is not related to what people are looking for on the Internet. Wealthy Affiliate will tell you how to create relevant content that is useful to readers on the Internet but that also helps them to solve a specific problem. Then the search engines will love you.

To make money on the Internet, you need to generate traffic to your sites. There are a number of ways to do this and you will learn them at WAU.

To make money on the Internet, you need to generate traffic to your sites. There are a number of ways to do this and you will learn them at WAU.

That is really. The secret to making money on the Internet. You need to be helping people solve a particular problem. Of course you need traffic on your websites to earn money. How to generate traffic will be an important part of your training.

Affiliate marketing is not a get-rich-quick scheme. You need to learn the basics. That takes time. I will probably take you several months, even a year, to start making income. But that income from free you from financial burdens and improve your lifestyle. That is why Wealthy Affiliate is a good investment for your future.


Stay away from the gurus who offer you get-rich-schemes that do not work. They know how to make money. That is how they rip you off! John

How much longer will I stay at wealthy affiliate? I’m too old to say. But I plan to be here for this next year. If I’m still kicking in 2016 and able to punch a keyboard or dictate into my computer as I’m doing now, I will shoot for 10 years.

That is called career planning. LOL


P.S. I’m tjbooks at WAU. Say, Hello!, when you get over there. John

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Make Your Blog Work

(Note: The FTC requires me to tell you that some links in this site, including links from images, may result in me receiving a commission from a vendor. That hardly ever happens but I am grateful for any commissions that I may receive. John)
Wealthy Affiliate. I joined in 2008. This is the Premier Internet training site. John

Wealthy Affiliate. I joined in 2008. This is the Premier Internet training site. John

Make Your Blog  Put Groceries on the Table

1. Your blog should provide relevant and useful information to a niche market.

2. A niche market is a smaller segment of a larger market.

3. To work a niche market, you must be part of the market.

4. To be part of the market you must join in on chats and forums.

5. Niche markets often have niche magazines. You should be a subscriber.

6. Magazines will help you keep up on trends and what your competitors are doing.

7. You can promote your blog in niche magazines.

8. From the start, you should offer a newsletter or other free item to build a mailing list.

9. Back end orders from your mailing list should become a major source of income.

10. Placing AdSense ads on your blog will add income.

11. Offering affiliate products can add income.

12. It is wise to add your own products, products that you have complete control of.

13. You can sell space on your blog to advertisers.

14. You need to post often with original up-to-date information.

14. Your emails or newsletter must not become solely a sales platform.

15. Use WordPress for easy blog post and page creation.

WordPress. Most all hosting companies give you free access.

WordPress. Most all hosting companies give you free access.

16. Choose your WordPress Theme carefully. You may have to buy the exact one you need but there are plenty of good free ones.

17. Use social media to promote traffic to your blog.

18. Consider PPC  (pay-per-click) and other paid ads to check out your concepts to see if they lead to sells.

19. Never buy traffic. It doesn’t work. I’m talking about the scam houses that will send out thousands of emails to get you traffic.

20. Stay away from the gurus. They are your competition. Build your own blog and keep it humming. It may take time to earn some money but the rewards can be great.

21. Use keyword post and pages to boost your SEO (search engine optimization) rankings.

22. Consider a reliable training site to help you create your blog, post and pages.


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Thought for the Day: Aesop

Aesop (maybe)

Aesop (maybe)

He that always gives way to others will end in having no principles of his own. Aesop

Affairs are easier of entrance than of exit; and it is but common prudence to see our way out before we venture in. Aesop

A 1A liar will not be believed, even when he speaks the truth. Aesop

Aesop: (620–564 BC) was an Ancient Greek fabulist or story teller credited with a number of fables now collectively known as Aesop’s Fables. No writings remain, just retold tales.


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Thought for the Day: Refuges

Ebola 2Let’s Help Refuges

Because our world is in such chaos, there are millions of refugees. Many risked their lives traveling through horrid country trying to get away from war. Refugees running from the dreaded Ebola are spreading the disease as they go. It’s a very sad state of affairs.

Let’s do what we can to support these refugees. Probably the best way is through the United Nations.


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