I read a blog from Kyle, co-owner of WAU about gaining sales from your site by PPC. The approach was different. He said that if you are getting a good response to a keyword which is converting to sales, say 1/15, then it is time to go to Bing and pick up some extra sales by PPC.
That makes sense to me. When you have something working and you can add to it, why not. With PPC the response is immediate. No waiting to see what happens. Just make sure you know what you are doing before you go into it.
You can lose your shirt in PPC if you don’t take care. And Adwords is not the place to start. Use Bing.
P.S. Did you grab my new Free ebooks on staying out of the clutches of the gurus?
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