The problem with keyword research is that it can sometimes only show you keywords that everyone else is using. If this is the case, you may not be using the right seed keywords or you may not be looking in the right places. If you want to find keywords that have very low competition but still have high search volume, here’s how:
Start With the Right Keyword Research Tool
If you’re not using the right keyword research tool, it’s going to be impossible to find keywords that no one else is using. If you were just to sit down and brainstorm keywords, you probably wouldn’t be able to come up with original keywords or you wouldn’t be able to come up with keywords that people are actually searching for. Finding the right tool that gives you suggestions and stats about those keyword suggestions. I suggest JAAXY for affiliate marketers.
Look for Long Tail Keywords
Long tail keywords are keywords that are longer than a few words. In general, they are a full phrase like “how to find good keywords,” or “best black shoes for weddings.” As searches have become far more conversation and far less structured, using keywords like these are far more effective than just using the standard one or two word phrases. People are searching for them, but your competitors probably aren’t using these keywords.
Look for LSI Keywords
LSI stands for latent semantic indexing. In general, these keywords are synonyms and context clues that Google and other search engines can use to determine the topic of your content. For a very simplified example, consider this situation: you have a website about different types of sandwiches. Google uses clues like “ham sandwiches,” “roast beef sandwiches,” and even words like “mustard,” and “mayonnaise,” in order to determine that you are talking about the food and not the Earl of Sandwich. Using extended keywords and long tail keywords that include this kind of LSI information can make you much more successful in the search results.
Research Your Niche
If you’re still having trouble finding keywords that have high search volume but low competition, you might want to start researching your own niche. Reddit is a great place to find thousands of topic suggestions under just about every heading. Search for businesses like yours on social media and see what people are saying about them. Look for words and phrases that come up a lot and test those in your keyword tool.
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