“1. Promote through social media
2. Contact anyone featured or mentioned in the post
3. Leverage relationships
4. Utilize paid promotion (depending on budget and content — could include things such as paid tweets, Facebook ads, etc.)
• Identify audiences who will appreciate your content
• Identify sites where that audience spends time
• Identify pages on those sites where a link would make sense
• Contact the webmasters of those sites, informing them of:
o The fact that your content exists
o The value of your content to their audience
o The suggested page where a link would make sense
o A request for feedback regarding the content
• Follow up with webmasters as necessary
Don’t Forget to Put Your Hands in my IBTC Toolbox.
Don’t forget your 30 Free Keyword Searches with the JAAXY Keyword Tool.
Thank you, Jon Ball and Meredith.
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